“The explosion of gaming genres and ways to play has led to an always-increasing variety of gaming behaviours.
The Southeast Asian data also contains insight on gamers’ willingness to pay for in-game products versus similar real-life products, opening a new depth of insight available for strategy, planning and activation. This data fusion means brands can now access high-fidelity portraits of gamers that encompass lifestyle and media attitudes, behaviours and deep-rooted gaming habits. This includes gaming data from GWI Gaming available across 21 markets globally, including nine markets in Asia Pacific and additional gaming data from six Southeast Asian markets: Singapore, Indonesia, Vietnam, Thailand, Malaysia and The Philippines from dentsu’s proprietary Southeast Asian research on gaming attitudes. Two specialist sets of gaming data have been fused with dentsu’s proprietary Consumer Connection System (CCS) research panel data. Dentsu International has announced the launch of its exclusive dentsu gaming data and insight capability to help brands connect more authentically with consumers and become part of gaming culture.
0 kommentar(er)
